The actual name of the console
With the name of the Wii U, Nintendo seems committed to falling into the same trap that it did with the 3DS. With the release of the 3DS, there was (and arguably still is) a lot of brand confusion between Nintendo's new handheld and its old one, the Nintendo DS. Many assumed that the 3DS was just yet another redesign of the DS. It appears that the Wii U is destined to become victim of being considered just an add-on controller for the original Wii. It doesn't help that at this past E3 that Nintendo was showcasing the Wii U GamePad exclusively and not hammering the point home that the GamePad was only a part of a new console. I await many bewildered consumers this holiday season wondering why their shiny new GamePad won't work with their O.G. Wii unless Nintendo does something to enlighten people.
Will consumers confuse the Wii U for a mere revision to the original Wii? Only time will tell. |
The Wii U's tablet is harder to market than the Wii's motion controls.
Let's face it. Showing off that the Wii looks fun in a commercial is relatively easy. You just show a gesture that is relate-able like a child initiating their backswing to hit a virtual golf ball on a green or a grandpa performing the motion of tossing a bowling ball down the alley. It isn't as easy, however, to portray how the Wii U GamePad will greatly affect gameplay and be as a rewarding experience, or as close to, as the Wii through a commercial. The concept of explaining how a game or system is fun isn't as simple as showing how a game or system is fun. We saw this with Nintendo Land. To say that the announcement and subsequent gameplay videos of the title were met with tepid reactions would be an understatement. However, when E3 show-goers got their hands on the game and were able to try it out, many conveyed positive impressions and were delighted with how entertaining the game truly was. That is a problem for Nintendo. It will need to go on a full retail assault this holiday season, putting up numerous demo stations at stores, malls, and special events, perhaps -- like Nintendo has said it might do-- send representatives to help players understand the games and console it is demoing, and just spread the word that the Wii U is a brand-new and worthwhile gaming console and experience.
Can Nintendo successfully convey fun through images/video? |
It could have probably been surmised to begin with that Western third-parties would once again underestimate Nintendo. It seems to be their M.O. these days no matter how well the big N does. Even with the Wii's success, stubborn third-parties still treated the HD twins like royalty and cast the Wii aside like a redheaded stepchild. When they actually would develop something for the platform, the games would usually be litmus tests for future support. These were no-win situations for Wii owners as the quality of the games were generally awful. If they sold, Wii owners would obviously be appeased by badly made games so little resources and effort would have to be used. If they didn't sell, Wii owners obviously didn't want third-party games at all. Eventually when a serious effort was created for the system, it was too late -- Wii owners had moved on, having had already given up on quality support from third-parties. It was either that or the games were sent out to die so third-parties would have an excuse to say, "See? No one wants our games on Wii, so we are sound in not supporting the system."
Will a year-old port be compelling to Wii U owners? |
One of the more interesting Wii U projects, Rayman Legends. |
Where are the so-called "core" games?
Leading up to the re-reveal of the Wii U, Nintendo was proudly marching around proclaiming that it was once again going after the "core" gamer (for sanity's sake, I will only be putting that word in quotations when grammatically necessary). However, at E3 the company's presentation had ports available on console consumers most likely already own, and had games like Nintendo Land, Wii Fit U, Sing, and Just Dance 4. Perhaps Nintendo's definition of the word "core" has changed. Then again, the terms "casual" and "core" have had their definitions shifted so much over the past generation that they really serve no purpose or have any semblance of a meaning anymore. Regardless, I think we can agree that Wii Fit U, Sing, and Just Dance 4 aren't for the dedicated gamer, though they can obviously be played and enjoyed by this group.
Though it may appeal to most, I very much doubt Nintendo Land will appeal to the Call of Duty crowd. |
There is hardly any news at all regarding the online system.
I imagine this will be touched upon at a future Nintendo event leading up to Wii U's launch. After all, Nintendo has held a September conference for the GameCube, Wii, and 3DS to generate hype and reveal information for their respective launches. However, I find it troubling that Nintendo has not mentioned much regarding its online system outside of Miiverse.. It certainly cannot be as bad as the Wii, right? Nintendo gets a lot of criticism for its prehistoric online policies and sometimes rightfully so. (Seriously, downloaded games are still not tied to an account?)
The main menu of Miiverse |
Yeah, how DO you take out that scary zombie? |
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Do you agree with some of my qualm regarding the Wii U? Do you have any concerns that I left out? Let your respectful opinions be heard in the comments section.
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